Projects

UNDER ARMOUR

SPORTS DIRECT

#WAR designed, produced and installed the Under Armour ‘Fall in Love with Pressure’ campaign, bringing the brand’s performance-driven message to life across Sports Direct’s flagship stores.

Built around Under Armour’s high-performance Baselayer, the campaign celebrated lightweight, sweat-wicking technology designed to keep athletes cool, dry and comfortable, helping them train harder and push further when the pressure is on.

Through bold visuals, impactful graphics and dynamic in-store displays, #WAR created a high-energy retail experience that captured the intensity of the brand and brought the campaign to life.

Embrace the pressure. Push the limits. Perform without compromise.