Projects

ADIDAS ESSENTIALS

SPORTS DIRECT

WAR brought the Autumn Adidas Essentials campaign to life, designing, developing and installing a nationwide retail activation across Sports Direct stores throughout the UK.

#WAR transformed Sports Direct’s flagship stores with a bold, high-impact execution celebrating the BOS identity. From vibrant lighting and dynamic graphics to striking visual displays, every element was designed to grab attention, energise the retail space and immerse shoppers in the campaign.

Big impact. Bold design. Nationwide presence. Another standout retail activation delivered by WAR.