Projects

MERRELL 1TRL

18 MONTROSE

The Merrell window display in 18 Montrose store on Oxford Street London is a refined expression of materiality, combining a clean, technical steel plinth with sculptural rock formations.

The natural stone textures, sedimentary details and subtle pigmentations are carefully considered to echo the distinctive colourway of the footwear, creating a strong visual connection between product and environment.

#war developed and fabricated the bespoke steel FTW plinth, while the rock formations were 3D printed and individually hand-sprayed to achieve an authentic, natural stone effect.

A considered balance of industrial precision and organic texture, bringing the Merrell product story to life through material, form and craftsmanship.