Projects

SAUCONY

18 MONTROSE

The Saucony window campaign at 18 Montrose, Oxford Street, London, creates a bold architectural statement through the use of exposed metal cladding and industrial pipework, forming a raw, structural platform for the three-dimensional Saucony River logo.

Complemented by a campaign-branded window vinyl lockup, the installation delivers a strong visual presence while reinforcing the campaign’s identity and connecting the brand narrative with the physical retail environment.

#war developed and fabricated the bespoke steel structure to meet the creative brief. The River logo was crafted in MDF and spray-finished in Saucony’s signature brand colours, bringing depth, dimension and a distinctive visual impact to the display.