Projects

NIKE CHRISTMAS

SPORTS DIRECT

Inspired by Nike’s Christmas TV campaign, the concept brought a nostalgic 90s office aesthetic into the retail environment. Drawing on the campaign’s use of analogue technology to explore sporting potential, the displays incorporated vintage-style monitors showing athletes in action, VHS tapes and players, chalkboards and traditional filing cabinets. The result was an immersive, old-school workspace that captured the spirit of the campaign.

#WAR was commissioned to design, manufacture and install window displays and launch zone installations across all four Nike flagship stores. Each display was carefully engineered to withstand high footfall and demanding retail environments, with a strong focus on structural integrity, precision fabrication and durability.

Coordinating the rollout across multiple locations, #WAR ensured consistency in quality, execution and visual impact, delivering a technically sophisticated installation that brought the campaign to life and created a distinctive festive experience for customers.