Projects

NIKE RIP THE SCRIPT

SPORTS DIRECT

For Summer 2026, Nike Football launched Rip The Script—a fearless campaign celebrating football at its most unpredictable, rebellious, and brilliantly chaotic.

#war brought the campaign to life across Sports Direct’s flagship stores in London, Birmingham, and Manchester, transforming each location into an immersive expression of the campaign’s disruptive spirit.

Designed and installed as a seamless retail experience, the activation immersed shoppers in the bold Rip The Script identity through vibrant, multi-coloured lighting, dynamic graphics