Projects

NIKE MERCURIAL

SPORTS DIRECT

#war brought the Nike Mercurial campaign to life across Sports Direct’s flagship stores in London, Birmingham, and Manchester, transforming each location into a vibrant celebration of speed, energy, and innovation.

Designed and installed as a unified retail experience, the campaign immersed shoppers in Nike’s bold Mercurial identity through electrifying fluorescent green and pink lighting, paired with striking fluorescent vinyl graphics that demanded attention. Every element was carefully crafted to create a high-impact environment, amplifying the product story and delivering an unforgettable brand experience that stood out both inside and beyond the store.