NIKE ENGLAND KIT

SPORTS DIRECT

#war designed and installed the Nike England kit campaign across Sports Direct’s flagship stores in London, Birmingham, and Manchester. The project delivered a bold, unified brand presence that transformed each retail space into an energetic showcase for Nike’s message. Guts 2 Glory lockup execution expresses the energy of Full-Throttle Football and the spirit of England. Subtle nods to English heritage are given a bold, contemporary edge to signify a New England attitude; risk taking, creative and attacking.

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